Ordered a topper plan to start, because my dog is suspicious of anything new. The frozen packs arrived solid with plenty of dry ice, and the resealable containers were handy. I mixed a bit into his kibble, and he devoured it, tail wagging like crazy. I swapped recipes online the next week without hassle. Delivery stayed on schedule, and support answered a quick sizing question kindly. Pricey compared to kibble, yes, but I feel good seeing the ingredients and clean bowl.