Started the subscription because my picky dog was skipping meals. The quiz was easy and I chose a mix of fresh and air-dried to hedge my bets. First week, she inhaled the fresh but nibbled at the air-dried. We slowed the transition, added warm water, and it clicked. Deliveries come in a tidy box and the cold packs are still chilly at my door. Price is more than kibble, sure, but the routine and portioning keep me sane on busy weeks.