NIQ (NielsenIQ)

4.0

4 reviews
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80%

80% of reviewers recommend NIQ. Above average in this category

Above average

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Business Services

NIQ is 451 out of 495 best companies in Business Services on RealReviews.io

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About NIQ

NielsenIQ is a globally recognized company for market research and consumer intelligence in the consumer goods sector. With its Full-View™ solution, the company provides comprehensive and precise insights into consumer buying behavior. NielsenIQ collects data in over 100 markets, thus delivering a global picture of shopping behavior across various retail channels. The offering includes solutions for omnichannel commerce, data panels, and AI-powered analytics that support companies from the industrial, retail, and healthcare sectors. NielsenIQ is considered a reliable partner for manufacturers and retailers who want to make fact-based decisions.

Key Details:

  • Location: The company is headquartered in Chicago, United States.

  • Founders: NielsenIQ was founded by Arthur C. Nielsen Sr.

  • Foundation Date: The company was founded in the year 1923.

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  • H

    Hamilton Silas

    1 reviews

    Win on category clarity

    Watching the promo dashboard tick up after our launch felt validating. Not instant, but that curve moved and my team finally exhaled.

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  • E

    Edward Kowal

    1 reviews

    Mitten im quartal gelernt

    Mitten im Quartal gelernt, wie die Panels zusammenspielen. Ein Klick zu viel und man verläuft sich. Mit Hilfe der Analysten wurde es rund.

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  • E

    Eric W.

    1 reviews

    Zum start viel onboarding

    Zum Start viel Onboarding über Webcalls. Zugang zu Discover erhalten, Dashboards mit Best Practices befüllt. Datenlieferung pünktlich, Analystin proaktiv. Vertraglich starr, aber Leistung solide. API Hinweise gab es später.

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  • D

    Dominic Kovacs

    1 reviews

    Ohne training steile kurve

    Ohne Training steile Kurve. Nach ein paar Sessions fühlte ich mich sicherer, weil Begriffe sauber definiert sind. Trotzdem fordernd, gerade bei Omnichannel.

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