The Simple app provides guided support for long-term weight loss and healthier eating habits. It is designed to avoid restrictive dieting, calorie counting, or eliminating essential food groups. The program delivers evidence-based guidance developed by experts in nutrition, behavior change, digital health, and medicine. Users receive daily coaching through an AI-based in-app coach that offers prompts, tips, and real-time support. The approach emphasizes flexibility, helping users adopt sustainable habits at their own pace.
Key Details:
- Location: The company is headquartered in Dover, Delaware, United States.
- Founders: Simple Life App was founded by Mike Prytkov.
- Foundation Date: The company was established in the year 2019.