Vladislav Evtukhov

About Me

I'm Vladislav Evtukhov, Director of Brand Marketing at RealReviews.io, based in Konotop, Ukraine. My background in customer success and client relationship management shapes my approach to brand strategy and consumer trust.

"A brand's reputation is shaped not only by what it says about itself, but by the patterns customers reveal through their experiences."

Education

I earned a bachelor's degree in Entrepreneurship at Dnipro University of Technology (September 2016 - June 2020)

focusing on business planning, market research, and operations.

I completed a master's degree in Entrepreneurship at Technical University of Munich (September 2020 - June 2022)

studying product development, market validation, and business growth.

Professional Background

• Monterail | Senior Customer Success Manager (Part-time) | March 2023 – August 2025:
  

  Focused on client retention, customer metrics, and account growth.

• Ajax Systems | Customer Success Manager (Internship) | February 2021 – June 2023:
  

  Supported onboarding, product adoption, and customer engagement.

• Pingle Studio | Client Relationship Manager | June 2018 – March 2021:
  

  Managed client relationships and coordinated project delivery.

I also completed the Customer Success Strategy and Client Relationship Management course associated with Monterail.

What I Write About

I write about online reputation, consumer trust, and customer reviews. My topics include review moderation, negative feedback, fake-review detection, social proof, and how businesses respond to customer concerns.

My Work at RealReviews.io

Since August 2026, I've led brand strategy, market positioning, corporate communications, and marketing campaigns at RealReviews.io. I work with internal teams on consistent messaging and evaluate campaign performance through ROI, brand equity, share of voice, and audience engagement.

Beyond Marketing

Since January 2026, I've volunteered with Nova Ukraine as an Event Volunteer, supporting event coordination and logistics. I'm a native Ukrainian speaker and use English professionally.

About RealReviews.io

RealReviews.io is a consumer review platform with a blog covering customer feedback and online reputation.

Featured In

My insights on customer feedback, brand reputation, and consumer trust have appeared in:

• Goal Setting: Stop Treating Criticism as a Threat: How Feedback Builds Professional Growth
• COO Insider: Stop Running Customer Reviews Like Feature Tours
• TechMagazine: The Future of Gadget Reviews Is Not More Specs - It's More Trust
• PR Thrive: Why PR Teams Should Treat Customer Reviews as Media Assets
• Insurance News: How Do You Rebuild Customer Trust After a Digital Issue?
• PR Thrive: 20 PR Strategy Mistakes and How to Recover from Them
• CMO Times: How Marketers Turn Customer Feedback Into Better Priorities