Authors
Catherine Young

Catherine Young

Consumer Behaviour & Psychology

Catherine holds a PhD in behavioural economics and writes about how people interpret reviews, the biases they bring (e.g., social proof, confirmation bias), and how review prompts and design can influence decision-making. She helps translate academic insights into actionable advice for businesses and consumers.

Total: 3 posts

Catherine Young's Articles

Why Fake Reviews Are Everyone’s Problem
12.12.2025

Within a single night, 15 one-star fake reviews can drop a restaurant’s rating from 4.5 to 2.1 and wipe out its weekend bookings. This... Read more
What Are Effective Strategies for Collecting Customer Reviews?
12.12.2023

The role of customer reviews is pivotal. Every positive comment is a potential profit, brand awareness, and overall business growth. People ... Read more
What Are Examples and Tips for Handling Negative Reviews?
23.10.2023

Negative reviews can be a thorn in the side of any business owner, but they are an inevitable aspect of maintaining an online presence and p... Read more