Zumba is a global fitness brand offering dance-based workouts that combine world rhythms with easy-to-follow choreography. The company provides Zumba Basic 1 Training, allowing participants to become licensed instructors and teach in person, outdoors, or virtually using Zumba’s apps and tools. With over 15 million weekly participants in 200,000 locations across 186 countries, Zumba promotes an energetic, total-body workout that feels like a party. Beyond its original program, Zumba offers specialty classes, including HIIT-based STRONG by Zumba™, aquatic workouts, and sessions for children and older adults. The brand also features DVDs, video games, activewear, footwear, and interactive events.
Key Details:
- Location: The company is headquartered in Hallandale, Florida, United States.
- Founders: Zumba was founded by Alberto "Beto" Pérez, Alberto Perlman, Alberto Aghion.
- Foundation Date: The company was established in the year 2021.