About company
Direct Line launched in the UK in 1985, introducing a new way to buy car insurance directly by phone. The company removed middlemen and paperwork, focusing on speed, simplicity, and clear communication. Over the years, Direct Line has expanded its services to include a broad range of insurance products. Today, it serves over ten million customers through both phone and online platforms. The brand continues to innovate while maintaining a customer-first approach.
Key Details:
- Location: The company is headquartered in Bromley, Kent, United Kingdom.
- Founders: Direct Line was founded by Martin Long, Peter Wood.
- Foundation Date: The company was established in the year 1985.
